Coffee Tripod
I don't live in the Pottery Barn catalog, so not every comfortable chair in my home has an accompanying end table. Lately I've found myself carting around a small footstool that my young sons stand on to brush their teeth, and place it next to a rocking chair near the fireplace that I like to read in, for the sole purpose of having a place to set my coffee. This keeps it off the floor (and keeps me from kicking it over), but is still too low to reach comfortably. As a makeshift solution it's passable, but not ideal.
Idea: The Coffee Tripod
Picture a square platform about 4" x 4", maybe the same size as a coaster. But instead of a flat bottom it has three telescoping legs that fold down so that they're invisible under the platform when not in use (if you're looking down on it - the idea is for the stowed unit footprint to remain the same size), but that extend on an angle and lock for stability to create a platform about 24" high.
It might even be a coaster when it's not a tripod, so you keep it out in the open and don't have to hunt around for it when you're moving to a chair without an end table - maybe in your living room, but maybe also on your deck, in your yard, on the beach (OK, probably not for coffee there). And if it's small and light enough, it might be a suitable accessory for road warriors. Most seats at airport gates don't have end tables nearby, and how many times have you seen coffee perched precariously on a rolling carry-on, or an armrest a little too narrow?
This product is no blockbuster, I know. But I think there's an increasing probability of niche products turning profits because the rules of marketing and distribution have changed. Remarkable products get talked about (we see evidence online, but most of the talking takes place offline), and what makes a product remarkable is how perfectly suitable it is for a person, and other like-minded people. A product no longer needs to sell 500,000 units in its first year, at a net profit of $20/unit, just to break even on the $10 million TV ad spend to support the launch. Remarkable products find other ways of reaching customers, and can turn profits at much lower quantities as a result.
So if someone wants to take a flyer on this one let me know, and fast. I have to suck down the rest of this java because my son has to brush his teeth.